February 2011


3-6 February 2011 Rome

FlorExpo: the new floriculture showroom is in Rome

From 3 to 6 February 2011, FlorExpo, the Floriculture Nursery for professionals from Central-Southern Italy and the Mediterranean, will debut in the pavilions of the New Fiera di Roma. The first edition of the event organized by ROS - a company owned by Senaf and Fiera di Roma - will be held simultaneously with AgriExpo, the Fair for Agricultural Enterprises. The event dedicated to the floriculture and nursery sector will animate the spaces of the new Fiera di Roma with a wealth of content and themes of interest to professionals in the sector: on show plants and flowers of all kinds, machines, products, equipment and services.

Numerous special initiatives will favor business synergies and meetings of "strategic" value, such as the Flormeeting Points, ad hoc spaces set up at the center of the exhibition areas which will be made available to exhibitors and associations for comparison and presentations. There will also be Navigare nel Verde, a multimedia square that will allow visitors to keep up to date on all the new varieties that are announced on the European market.

Among the novelties of this first edition there will be a series of initiatives dedicated to YOUNG BUSINESSES for which there are also facilities to actively participate in the fair.

All information on the fair on, tel. 02 332039.460

12-18 February 2011 Verona

FLORSHOW: is the business event dedicated to the business world that aims to present the best flower and nursery products to commercial operators in the "green" sector. Three days of direct contacts, professional relationships and transactions

commercial in a project strongly shared by the business world, to better manage the market opportunity according to the spring season.

FLORSHOW is not a "fair" but a commercial bargaining platform reserved above all for economic operators in the production and marketing of the finished green product but also of all related industries

relating to gardening and management of outdoor spaces. The innovative formula, the accessibility of the new site, the organizational experience of PadovaFiere and the close sharing of management strategies with the business world

are the development ingredients that make this new appointment not to be missed on the Italian market.

FLORSHOW 2011 is the synthesis of an original proposal that

responds to the current need of the company to adequately address the evolution of the sector on the European market and which, at the same time, combines both the need to manage time rationally and the response to requests

commercial customers, without neglecting the quality of interpersonal relationships: direct contact, a geographically strategic area and simpler but

dynamics characterize the formula of efficiency and convenience of this new specialized appointment.

The demonstration held at the Verona Market Area.